The Aragonese winery participated this May in the XX edition of the Interwine Fair in the Chinese city of Guangzhou, in the southeast of the country. It is one of the largest wine and spirits fairs worldwide, attended by professionals from all corners of the world and especially the Asian continent. During the last edition, held from May 18 to 20, 2,000 exhibitors participated and received more than 50,000 visitors.
Located at stand 9.2C06D of the Official Spanish Pavilion, of the China Import and Export trade fair complex, visitors could taste all our wines and references: Garnacha 2015, Chardonnay 2015, Gewüztraminer 2015, Syrah + Garnacha 2015, Kolenda 2016, Nazarín 2015 and Vendimia Selection 2016; receiving very favorable reviews especially based on our differentiation. The Chinese consumer is growing in viticulture culture, and although the price is still its most important valuation, they are already interested in more features such as terroir, varieties, climate, tasting and quality in short.
China is one of the world’s leading wine importers, and of Spanish in particular, so Amprius Lagar wanted to study the possibility of introducing its wines in this market with so much potential, despite being a very difficult and competitive market. Even so, the organization is satisfied by its participation in this edition of Interwine because it has served to know the wine culture and the Southeast Asian market, making contacts with importers and distributors that will serve for future strategic alliances.